Wednesday 9 March 2011
Sunday 27 February 2011
Friday 25 February 2011
Adidas interactive store
This is amazing ...
Adidas has unveiled a dramatic new twist on the concept of a pop up shop at the 2011 National Retail Federation’s convention in New York, which could offer a hybrid solution to this issue. The Virtual Interactive Wall, a collaboration between the brand and Intel, puts 8,000 shoes within a fingertips reach of passing consumers via a giant interactive touch screen. The footwear is rendered in 3D, enabling users to view all aspects of the design, in addition to spec info and video content and even the ability to find out what Twitter users are saying about the shoe.
The wall also has some very clever recognition tech built in as well, which can determine whether a user is male or female and recommend items based on their specific needs.
Thursday 24 February 2011
Spring 2011 Sneaker Trends
http://www.associatedcontent.com/article/6038340/spring_2011_sneaker_trends.html?cat=46
Customizable Nike trainers
http://www.trendhunter.com/trends/nike-id-takes-customization-to-the-next-step
Wednesday 23 February 2011
Bella howard and Rosa connell
These are girls who are very fashion led but also wear trainers, they have a good consumer profile at...
Innovative promotion
Follow the link to this video
Kanye West appears on the cover of VMAN 21: The Thrill of the Game Issue, photographed by Karl Lagerfeld and wearing Louis Vuitton. The accessories make the outfit, however, when you consider that 1 in every 10 issues hitting stands next Tuesday come with a real dollar bill stuffed into ‘Ye’s mouth. The dark, twisted, fantastical emcee is putting his money where his mouth is; a prompt we should all probably take this spring. Check out the video of VMAN’sModel Assembly Line above.
Starting Monday at 11AM, New Yorkers can stop into 11 Mercer Street to purchase an advanced copy of the issue from our model factory workers… and get a dollar back!
Tracking Trend
Young people consider themselves a brand and the more they are photographed the more visibility they give to their brand.
Video is the future
Mini Market chose not to do a catwalk show, instead they created an innovative and inspiring video of their collection.
Tuesday 22 February 2011
The anatomy of a converse addict
The folks at Hypebeast have taken a little deeper look inside the shoe. For me, the more comfortable Vibram sole, the soft leather lining and the upgraded choice of canvas make this classic all the better, particularly in the all white low model.Anatomy of a trainer- something our consumer would be interested in????
Free & Easy strikes again with their latest installment of father inspired lifestyle. The current issue features a handful of interesting dads, including Mr. Yuki Matsuda, our good friend from Yuketen and Meg Company. The spread features a look inside his Hermosa Beach home and at some of his prized possessions.
Composition and niche subjects
Nike match Classics
Subtle branding on a classic model, good color choice and a nice silhouette - pretty much perfect.
Watch this little beauty...
British Folk Part One
James Pearson-Howes
32, 20 x 15cm
Edition size: 250
litho printed
£9 (UK), 10 (EU) 11 (World Wide)
"British Folk: Part One is the first in a trilogy of small hand bound books by photographer James Pearson-Howes and designed by Ben Freeman, documenting bizarre and eccentric British folk traditions. Part one features the shamanic like Hunters Moon Morris, the often dangerous Tar Barrels, the peculiar Whittlesea Straw Bear and colorful Red Leicester Morris Men."
British Folk is a zine that has fabulous visual contrast and photography, it could be an area to collaborate with NB as the British manufacture and general heritage of the brand is very integral; to the brand identity that we have to make the consumer aware of.
What is our consumer group wearing this season???
HELLER'S CAFE
The Heller's Cafe collection has continued to impress and this spring includes some really nice pieces. Although they look simple at first, its the quality and small details, along with the fabric choice and top notch production by Warehouse that really set them apart. I think it takes handling a product like this to really get a good sense of its value
NIGEL CABOURN
Stand out piece of the season, the air craft jacket which is stocked by Oi Polloi.
VISVIM FOOTWEAR
Great fabrics and colours, the shoes are good quality and have a distinct look.
Case Study...
Levi's made and crafted-
A wardrobe for the moment, creating something new and modern out of heritage. This is a brand that i feel the NB consumer could relate to and would buy into, this case study is an excellent example of a brand moving into innovation without loosing its identity.
Maurizio Donadi
Maurizio Donadi goes into more detail about Levi’s Made & Crafted, discussing its significance as a Levi’s project, as well as his hopes for the brand beyond its infancy.
Nike spring/summer
"These ACG Terra+ trainers look great. I like the off-white/bone color and the ACG color touches, shape and fabric all blend nicely. I'm also a bit of a sucker for a speckled Nike mid-sole, accented nicely by the orange hits. These seem to be popping up in a few European retailers, definitely a nice trainer for the summer."
Taken from inventorymagazine.com
Wear it. Test it. Improve it.
New Balance have a wear test program for consumers to test the fit, design and performance of their prototype shoes. The consumer gives them their valuable opinion and the brand (New Balance) give them rewards. We know that what consumers value most is a voice and New Balance are doing this here.
Engaging with marketing
Brand advocates
http://www.marketingweek.co.uk/disciplines/digital/online-brands-get-measure-of-digital-natives/3017925.article
New Balance want to create brand awareness and brand loyalty this article from Marketing Weekly shows the importance of brand advocates.
Brand Loyalty
Above all else, customers want brands to listen and respond to them, according to new research. Brands that engage customers in mutually beneficial relationships stand to gain most.
How to engage our consumer online
http://www.marketingweek.co.uk/trends/blend-in-with-the-scene-to-get-maximum-ad-stand-out/3023310.article
Marketing is all about getting the right message in front of the right people at the right time. That is when consumers are susceptible to messages. That is also why relevant ads in a relevant environment make more sense and result in higher engagement levels.
Friday 18 February 2011
Thursday 17 February 2011
New Balance slips into New York fashion week
This is a snap from the "Our man on the street" blog on style.com, it shows that New Balance are holding their own with the fashion pack. The image is witty, and has a sense of just because i am a trainer doesn't mean i can't compete with a pair of heels.
Rosie
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