Levi's made and crafted-
A wardrobe for the moment, creating something new and modern out of heritage. This is a brand that i feel the NB consumer could relate to and would buy into, this case study is an excellent example of a brand moving into innovation without loosing its identity.
Maurizio Donadi
Maurizio Donadi goes into more detail about Levi’s Made & Crafted, discussing its significance as a Levi’s project, as well as his hopes for the brand beyond its infancy.
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