How to engage our consumer online

http://www.marketingweek.co.uk/trends/blend-in-with-the-scene-to-get-maximum-ad-stand-out/3023310.article

Marketing is all about getting the right message in front of the right people at the right time. That is when consumers are susceptible to messages. That is also why relevant ads in a relevant environment make more sense and result in higher engagement levels.